Shelby Communications & Design
Cliff Shelby looks at the outdoors differently. Some folks might even say from the bottom up. Perhaps it’s from the bottom of a cold river with his waders full of water. Or looking up from a creek bottom at his overturned canoe. Maybe from a stuck and high centered 4WD in a swampy river bottom or while doing a "one-legger" down to the deep bottom of a moose track in a swampy lake in Canada. He sees things with a humorous flair and likes to draw cartoons about outdoor people and things.
A resident of Flippin Arkansas, for over 20 years, Cliff has spent his professional life working in advertising and public relations. Following a tour of duty in the Strategic Air Command, he studied at the School of the Art Institute of Chicago and later received a BS degree from Louisiana Tech University in illustration and advertising design with a marketing minor.
He has drawn the "Harry ‘N’ Charlie" cartoons for BASSMASTER magazine since 1971 and is also a freelance writer, photographer and illustrator. He has handled award winning advertising and product photography as well as outdoor press relations for both Bagley Bait Co. and Ranger Boats.
Cliff and his computer graphic designer wife, Karen, work from their home office. They have years of design, illustration, cartoon, photography, copy writing, advertising and marketing experience. Using these talents, they specialize in design, art and materials supporting the outdoor industries, as well as working with a diversified group of clients including industrial manufacturers, retailers and financial institutions producing brochures, logos, package designs, and point-of-purchase displays.
Their company, C. Shelby Communications & Design, is a Southeastern Outdoor Press Association (SEOPA) Corporate Member, Cornerstone Corporate Member of the Professional Outdoor Media Association (POMA) and Corporate Member of Western Outdoor Writers (WOW). Cliff is a Charter Chairman of the Board for the Outdoor Journalist Education Foundation of America (OJEFA). He served as Past President of SEOPA and Outdoor Writers Association of America (OWAA).
Karen Shelby is a graphic designer with an outdoor flair. Her love of the outdoors, wild game cooking, gardening, flyfishing and birding blended with her training and education as a designer have resulted in a home based business she shares with her designer/cartoonist/writer husband Cliff.
Born and raised in Arkansas, she holds a B.F.A. degree in fine art with an emphasis on graphic design. While in college at Oklahoma State University in Stillwater, OK, she minored in advertising/public relations to help offset her design degree with practical applications.
Since graduating college in 1983, Karen has pursued several careers throughout the southern U.S. and overseas, to include, computer graphic designer/illustrator, instructor for ad copy and layout at the University level, clothing designer/ entrepreneur, free-lance graphic designer, traffic/production manager for advertising agencies, illustrator for an Army Training Resources Center in the European theatre, as well as a production artist for a daily newspaper.
Karen has won numerous awards for excellence in advertising design over the course of her career and, along with husband Cliff, was most recently awarded by SEOPA, second place in the Best Industry Public Relations category for their “Planning and Managing Environmentally Friendly Mountain Bike Trails” 60 page brochure, produced for Shimano, Arizona State University, Northern Arizona University and U.S. Department of Interior Bureau of Land Management, Arizona State Office. They also placed second for their Outdoor Entrepreneur Project, self-promotion brochure.
Previous SEOPA awards included second place in the Best Industry Public Relations category for their “Shimano Water Weigh-In System” 28 page brochure, produced for Shimano Canada., third place in the Best Electronic Publication category for their layout/design and illustrations for “The Kids Guide to Catching Backyard Bait” featured on the “Take Me Fishing” Web site for the Recreational Boating and Fishing Foundation, of Alexandria, VA, first place for their Outdoor Entrepreneur Project (self-promotion brochure) and third place in the Industry Public Relation Program category for their “Canada’s Outdoor Heritage” brochure.
Karen’s diverse experiences have garnered her specialized skills working with printers, production houses, photographers and estimators, as well as clients. She is a Certified Master Gardener and writes a wild game cooking column for the local paper.
She lives and works at home with the love of her life, Cliff Shelby, and her favorite dog Oliver in the beautiful Ozark Mountains just minutes away from Bull Shoals Lake and the famous White River.
2004-2015, C. Shelby Communications & Design